When walking around the trade show floor, I am constantly amazed at how many exhibitors I see who do nothing to encourage attendees to enter their booth. Having a booth presentation is a strong way to make a statement, and encourage attendees to stop, look, and listen.The possibilities are endless…presentation theater, game show, product demonstration, magician, booth tour, interactive competition, roving reporter, you name it…but they all do the following:
• create a “buzz” in your booth
• draw attendees out of the aisle and into your booth
• provide education and information to a large amount of attendees simultaneously
• prequalify attendees
• locate “hot leads”
• introduce attendees to company employees for more in-depth discussion
• maintain a positive environment in the booth
• motivate company employees throughout the duration of the trade show
• provide a positive first impression of your company
• take some of the pressure off your company employees
• draw attendees out of the aisle and into your booth
• provide education and information to a large amount of attendees simultaneously
• prequalify attendees
• locate “hot leads”
• introduce attendees to company employees for more in-depth discussion
• maintain a positive environment in the booth
• motivate company employees throughout the duration of the trade show
• provide a positive first impression of your company
• take some of the pressure off your company employees
Just imagine accomplishing all of those goals with just one item at your next trade show…a booth presentation!
1 comments:
I especially like your point about easier introduction of employees. I think it's very effective if you have an educated speaker at the podium who introduces his or her employees after the presentation. This makes for more casual conversation after the speech and employees can better prepare for what kind of questions they will be asked. Plus, it doesn't make employees feel like they are forced to go up to trade show attendees and spark a discussion if trade show booth traffic is low.
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