At the start of the Great Depression, Kellogg's and Post were neck and neck in cereal sales. Post slashed their marketing budget, while Kellogg's maintained theirs. When the Depression ended, Kellogg's had a market share dominance that they maintain to this day. (Source) A perfect example of what NOT to do in tough economic times! When all of this is over, the buying population will remember the companies that stayed in front of them the entire time...through the bad times, as well as the good ones. Companies that slash marketing dollars and do not maintain their presence will fade away in the public's mind.
Don't fade away!!
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